Tuesday, May 12, 2009

Gay Advocacy Group to Monitor Web Ad Creative

The Gay & Lesbian Alliance Against Defamation (GLAAD) has announced plans to monitor online ads in order to ensure that lesbian, gay, bisexual and transgendered people are being portrayed in a positive light.

It should be noted that this fits one aspect of a pro-gay campaign designed to make homosexuality acceptable to the general population. Marshall Kirk and Hunter Madsen, in their book After the Ball: How America Will Conquer Its Fear and Hatred of Gays in the 90s, discuss the importance of creating a constant flood of gay-related advertising which should be presented in a non-offensive manner. By repeated exposure, the public would eventually become accustomed to having gay-related material in front of them.

In a statement given to ClickZ, an online network for marketers, GLAAD said, "Our goal is to promote more fair, accurate, and inclusive images."

It seems that GLAAD, intentionally or unintentionally, is following the recommendations of Kirk and Madsen.

Read the ClickZ article here.

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